Optimise the Commercial Exploitation 
of Your Creative Rights

The commercial exploitation of rights is the process of generating
revenues from the rights you hold and/or have created.

• Often a specialist such as a sales agent is required to develop potential revenue streams.

• Selecting the right sales agent and clarifying how your relationship works is vital.

• A sales agent or other third party will require authority (usually in the form of a licence) to: 
define the rights to be transferred;
the required territory;
any fees and commissions to be charged; and
any other terms and conditions.

• Control: 
If you transfer rights to a third party how much control will you keep over the creative work?
   
• A specialist third party should only be transferred those rights required for that specialisation. 

These issues are complicated, technology is evolving rapidly, the market is not static.

It is sensible to obtain advice early to optimise opportunities.
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