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                                                           film, tv or media project.

                           

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    •  The commercial exploitation of rights is the process of generating

         revenues from the rights you hold and/or have created.

 

    •  Often a specialist such as a sales agent is required to assist to  

        develop potential revenue streams.

 

    •  Selecting the right sales agent and clarifying how your relationship  

        with them works is vital.

 

    •  A sales agent will require authority to exploit certain rights (usually

         in the form of a licence) which will define the rights the sales agent

         has, the territory it can operate within, the fees and commissions

         it can charge together with other terms and conditions.

 

    • Control: If you transfer rights to a third party how much control  

         will you keep over the creative work?          

                                                     

    • Which Rights to Transfer should be agreed and clearly set out in the  

         licence agreement.

 

   •  A third party may have a particular specialisation and should only be

        given rights appertaining to that specialisation.

 

  • These issues can be complicated and with technology evolving so

       rapidly are not static, so it is sensible to obtain advice early and

       optimise opportunities.

       

 

 

      Optimise the exploitation of  

             your creative rights

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